Think of your website as an employee that works 24 hours a day, 7 days a week. If you are hiring an employee for this position, what do they do for you?

1. What is their primary job?

2. What is their secondary job?

3. What is their tertiary job?

How you organize your website content depends on these three factors.

What goals does the website need to achieve? Sell something? Get them in touch with you? Give them valuable information? Explain something? These are just a few of the questions you should try to answer before deciding what kind of website is right for you.

Website audience

Who needs your website and why? A visitor has a task to do. Why do they come to your website to complete that task? What are they looking for? A service provider? Support for a personal situation? Hiring a contractor? Places to go nearby? Making a hotel or restaurant reservation?

Now, let’s add some complexity.

How would they find you?

What internet-connected device are they using to find you? A desktop? A tablet? A phone? How old is their equipment? Do they have any disability/impairment?

Do they perform an open search? Do they use referrals through a local service?

How much time do you have, once they find you, to decide you’re right for them? How do you optimize that decision?

You want a team who knows how to capture as many in that moment as possible and convert research into action.

A Webmaster is an all-trades professional, versed in many specialized web skills and disciplines. They have mastered both marketing and technical skills to provide a comprehensive solution.

Development: This is the place to start. You want to hire someone who knows what they are doing and has a track record of integration that span more than the local hair dresser’s appointment site. Our team is lead by a Webmaster who has deployed sites on many platforms, in multiple languages, and led multi-national teams, and has deployed multiple, mutli-lingual mobile applications.

Marketing: It’s rare to find a Webmaster equally skilled in web marketing, and Marshelle is exactly that. With a track record in Search Engine Optimization (a blend of skill and wizardry), user-centric design, mobile-responsive websites , search engine marketing, cost per click, and so much more.

Most Webmasters have at least a bachelor’s degree with lots of hours of specialty training beyond that. Add to that real-world experience, and you have a battle-tested, proven professional who knows how to provide the most efficient solutions in all areas for you.

Budget is important, and what you can expect to pay is important when walking into your first development meeting. Your website is a long-term investment. Be prepared and realistic. If you want good results, you won’t get them from someone with no reputation, that you expect to deliver you a site for little cost or free so they can get the experience. Hire a professional who has proven results.

When deciding who to hire for your project, remember that most Webmasters bill out between $50-$100 an hour.

Why such a wide range of cost? Webmasters typically come skill-heavy in either marketing and analytics or technical knowledge. Headquake’s team is skill-heavy in all aspects. That’s rare.

You are buying broader knowledge, more experience and skill, higher efficiency, and better results.

A skilled one is worth it. Our team is lead by battle-tested professionals, ready to turn out your site, front loaded with everything you need to be successful right from deployment. Whether you want to take it over yourself with our training, or have us maintain it for you, we custom-create a plan that works for all our clients. Hiring Headquake Media is money well-spent.